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A focus group is a demographically diverse group of people recruited to participate in a moderated discussion about a product or service. They provide feedback on current products and services that will help to improve them as well as providing information on how to introduce up and coming products to the general public. Some focus groups may also be on social and economic issues in your area and may require groups of people to collect useful data. By participating in these groups, you will be providing useful information and, in turn, you will be compensated for your time. If you are interested, you may want to start here by joining our database.
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ULTA Research Services operates secure data networks protected by industry standard firewall and password protection systems. We review our security and privacy policies and enhance them as necessary. ULTA Research Services only allows authorized personnel at the company to have access to the information provided by you and does its best to ensure that your Personal Information is secure and protected.
Yes you will be provided an email with information for the study after being recruited. A confirmation call will be provided as well as confirming your availability and clarity on directions to the facility.
Market Research studies have a wide variety of demographic needs. At times you will be called to participate in groups based on this information and at other times, you may not be contacted if you do not fit the demographic needs for the study or if the demographic need is already met. This is normal. The best way to ensure you will be selected for a study is to continue to keep your database information up to date and be on the lookout for our emails. The more information you provide in your database profile the better chance it is that you will be selected for a study. There is no need to call us. We will call you if we need you.
If you are participating in a focus group for the first time, the following are are some useful things that can make your focus group experience as smooth as possible: